Table Stakes Europe
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Becoming audiences first

 
 

What is Table Stakes Europe?

A programme conceived primarily (but not only) for local and regional news organisations to help drive digital revenue growth by re-focusing on audienceS. It’s a collaboration of WAN-IFRA and Table Stakes architect Doug Smith in partnership with the Google News Initiative Digital Growth Programme.

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When it was launched in the United States in 2015, the programme was designed to accelerate the transition of journalism from print to digital, to help newsrooms change their practices, reach new audiences and better engage their communities. The first participants included the Philadelphia Inquirer, Dallas Morning News, Miami Herald and El Nuevo Herald, and the Minneapolis Star Tribune. So far, over 30 organisations have or are currently participating in Table Stakes Europe. The primary objective is still very relevant for many publishers, but the growing importance of reader revenues has made more collaboration essential. Editorial, data, marketing and product teams need to shift their culture from silos to cooperative working.

 
 

 So what are
‘Table Stakes’?

Table Stakes is a poker metaphor. It refers to the amount of money a player must bring to have a seat at the table. In this case, the 7 table stakes are the essential skills required for news media to thrive in the 21st century.

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“Many accelerators do a good job of conveying techniques to drive funnel results. Table Stakes Europe, in contrast, has a much deeper, more profound — and crucially, more sustainable impact on participating companies.”

- Vincent Peyregne, CEO , WAN-IFRA

 

Who has taken part in Europe?

 
 
 

80+ companies have joined us

 

Table Stakes Europe Participants

Become part of our new program “AudienceS First”!